The Best Opt-in Plugins for WordPress That Make Me $250 A Day (Free and Paid)

Are you on the hunt for the most effective opt-in plugins for your WordPress site?

By the end of this guide, you will be well-versed in both free and paid opt-in plugins for WordPress, their features, and more.

Get ready to explore:

• An overview of what opt-in plugins
• Benefits and potential drawbacks
• The best opt-in plugins

Let’s get started.

What are opt-in plugins?

Opt-in plugins allow you to create forms and features where visitors can ‘opt-in’ to receive email newsletters, free resources, and other offerings.

Essentially, they are the digital equivalent of asking for permission to send further communication to your website visitors.

Opt-in plugins serve several purposes:

• Lead generation: They help you convert anonymous visitors into leads by capturing their email addresses.
• Marketing campaigns: They facilitate the creation of targeted and personalized email marketing campaigns.
• Audience insights: Some offer analytics that help you understand your audience’s behavior and preferences.
• Engagement increase: They can enhance user engagement by offering relevant content or discounts in exchange for subscriptions.

The best opt-in plugins balance visibility with a positive user experience, ensuring that visitors are more likely to sign up without being turned off by aggressive marketing.

Should you use opt-in plugins?

Opt-in plugins are powerful tools for building and managing an email list, but like any tool, they come with their own set of advantages and disadvantages.

Here’s a rundown of the pros and cons:

👍 Benefits

• Enhances user experience: It provides a modern, polished feel to your website, making navigation feel intuitive and smooth.
• Facilitates storytelling: As users scroll through your site, the smooth motion can be used to create a narrative or guide them through your content.
• Reduces abruptness in navigation: It eliminates the jarring transitions between page sections, providing a seamless flow.
• Highlights elements during the scroll: You can draw attention to specific content or images as the user scrolls down the page.
• Improves navigation with anchor links: Smooth scrolling can make using anchor links to jump to specific sections much more pleasant.

👎 Disadvantages

• Motion sickness for some users: The continuous motion effect can cause discomfort or motion sickness in sensitive individuals.
• Browser inconsistencies: Not all web browsers handle smooth scrolling in the same way, which can lead to inconsistent experiences.
• Increased load times: Implementing smooth scroll, especially with heavy JavaScript, can increase page load times.
• Potential for distraction: If overused, it can become a gimmick that distracts rather than aids in navigation.
• Browser conflict: The smooth scroll can sometimes conflict with the native scroll behavior of browsers, leading to unexpected results.

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Best Opt-in Plugins for WordPress

When exploring the top-tier opt-in plugins for WordPress:

You will want to focus on those that not only enhance your website’s functionality but also streamline the process of capturing visitor information effectively.

Here are some of the best options available:

1. Thrive Leads

Thrive Leads stands out as a robust lead generation tool, specifically made for WordPress platforms.

It is known for its versatility and extensive features that empower website owners and marketers to build and grow their email lists effectively.

Thrive Leads is renowned for its focus on conversion optimization and is particularly favored for its emphasis on boosting conversion rates and its user-friendly design.

💻 Key features

• Variety of opt-in forms: Offers lightbox, ribbon, widget, slide-in, ThriveBox, in-content, screen filler, content lock, and multi-step forms.
• Drag-and-drop editor: Allows easy customization of opt-in forms without needing to code.
• SmartLinks: Displays different content to new visitors versus existing subscribers.
• Advanced A/B testing: Enables testing of different opt-in forms, triggers, and content to optimize conversions.
• Detailed reporting and analytics: Provides insights into conversion rates and lead growth.
• Comprehensive integrations: Compatible with approximately 19 email marketing services for streamlined workflows.
• Engaging animations: Includes 22 different animations to draw attention to opt-in forms.

👍 Pros

• Offers advanced targeting options for precise lead capture
• Provides a wide array of opt-in form types to choose from
• A/B testing feature for optimization
• SmartLinks enhance userengagement
• Seamless integration with major email marketing platforms

👎 Cons

• The learning curve may be steeper for beginners compared to some other plugins
• Pricing is based on an annual subscription model, which may not suit all budget preferences.

💰 Pricing

• Quarterly plan: $149 per quarter
• Yearly plan: $299 per year

Access to ThriveLeads also grants access to other Thrive Themes plugins, making it a cost-effective solution to enhance their WordPress website’s functionality.

Get Thrive Leads

2. Leadpages

Leadpages is a versatile and user-friendly opt-in plugin designed to help you generate leads, grow your email list, and drive conversions.

It seamlessly integrates with your WordPress website, making it a powerful tool for capturing visitor information.

Known for its user-friendly drag-and-drop interface, Leadpages allows users to design custom pages without needing coding skills.

💻 Key features

• Highly customizable templates: Leadpages offers professionally designed templates that you can easily customize to match your brand and marketing goals.
• Drag-and-drop builder: With its intuitive drag-and-drop builder, you can create and modify opt-in forms, pop-ups, and landing pages without any coding knowledge.
• A/B testing: You can perform A/B tests to optimize your opt-in forms for maximum conversions, helping you understand what works best for your audience.
• Integration: Leadpages integrates seamlessly with popular email marketing services like MailChimp, AWeber, and more, making it simple to manage your leads.
• Mobile responsive: The plugin ensures that your opt-in forms and pages look great on all devices, from desktops to smartphones.

👍 Pros

• User-friendly interface, ideal for beginners
• Robust customization options
• Effective A/B testing capabilities
• Integration with major email marketing platforms
• Mobile-responsive design
• Reliable customer support

👎 Cons

• The free version has limited features, making the premium plan necessary for advanced functionality.
• Pricing might be considered slightly higher compared to some other plugins.

💰 Pricing

Leadpages offers a 14-day free trial to test its features before committing to a paid plan. 

However, for those seeking to unlock additional features and capabilities, there are plans available:

• Standard plan: $37 per month when billed annually
• Pro plan: $74 per month when billed annually.
• Advanced plan: Highly customizable for specific business needs but you may have to inquire with a Leadpages specialist on their site for pricing

Get Leadpages

3. MailOptin

MailOptIn is a robust email marketing solution that seamlessly integrates with your WordPress website, allowing you to effortlessly engage with your audience and nurture leads.

With its user-friendly interface and customizable form builder, MailOptIn empowers website owners to create visually appealing opt-in forms and pop-ups that match their brand.

Ideal for bloggers, business websites, and eCommerce sites, MailOptin aims to simplify and optimize email marketing efforts directly within the WordPress environment.

💻 Key features

• Opt-in form builder: MailOptIn provides a simple yet powerful form builder that allows you to create customizable opt-in forms, pop-ups, and widgets.
• Email campaigns: You can design and send email campaigns directly from the plugin, making it convenient for communicating with your subscribers.
• Automation: MailOptIn offers basic automation features to help you send automated welcome emails, drip campaigns, and more, saving you time and effort.
• Analytics: You can track the performance of your opt-in forms and email campaigns with built-in analytics, enabling you to make data-driven decisions for better results.
• Integration: The plugin integrates seamlessly with popular email marketing services such as MailChimp, AWeber, and others, ensuring a smooth email marketing workflow.

👍 Pros

• User-friendly interface, suitable for beginners
• Built-in email campaign management
• Basic automation capabilities
• Integration with major email marketing platforms
• Analytics for performance tracking

👎 Cons

• Advanced automation features may be limited compared to dedicated email marketing platforms
• Some users may find the design options less extensive compared to more design-focused plugins

💰 Pricing

MailOptIn offers a hosted demo where you can experiment with all of MailOptin’s features before committing to a plan.

However, for those seeking to unlock additional features and capabilities, there are plans available:

• Standard plan: $99 per year for 1 site
• Pro plan: $249 per year for 3 sites
• Agency plan:  $499 per year for unlimited sites
• Lifetime pro plan: $999 for a lifetime license

Get MailOptin

4. ConvertPro

ConvertPro is a versatile and feature-rich email opt-in and lead generation plugin designed to help WordPress website owners capture leads, boost conversions, and grow their email lists.

It offers a wide range of tools and customization options, making it a powerful asset for optimizing your website’s lead generation efforts.

ConvertPro is known for its responsiveness, ease of use, and effectiveness in driving conversions, making it a popular choice for businesses and digital marketers.

💻 Key features

• Drag-and-drop builder: ConvertPro boasts an intuitive drag-and-drop builder that allows you to customize opt-in forms, pop-ups, and widgets without requiring coding expertise.
• Advanced targeting: The plugin provides advanced targeting options, enabling you to display opt-in forms based on user behavior, like exit intent and scroll triggers.
• A/B testing: ConvertPro includes A/B testing functionality, allowing you to experiment with different form designs and content to maximize your conversion rates.
• Integration: It seamlessly integrates with popular email marketing services like MailChimp, AWeber, and others, facilitating efficient lead management.
• Exit intent technology: ConvertPro offers exit-intent technology to capture leads just before a visitor leaves your site, making it a powerful tool for reducing bounce rates.

👍 Pros

• User-friendly interface suitable for both beginners and experienced users
• Extensive customization options for creating visually appealing opt-in forms
• Advanced targeting and A/B testing capabilities for optimization
• Seamless integration with major email marketing platforms
• Exit-intent technology for capturing leads at critical moments

👎 Cons

• Some users may find the interface slightly overwhelming due to the abundance of features
• Pricing is based on an annual subscription model.

💰 Pricing

• Pro plan: $87 per year, $387 for lifetime subscription
• Growth bundle: $187 per year, $937 for lifetime subscription

ConvertPro offers various pricing options, including annual and lifetime subscriptions. These prices provide access to premium features and updates.

Get ConvertPro

5. Bloom

Bloom is primarily focused on helping you grow your email list by adding various types of email opt-in forms to your site.

Their opt-in forms seamlessly sync with various email marketing tools, automatically adding new sign-ups to your email list.

This opt in form plugin is versatile, offering forms like pop-ups, fly-ins, and standard inline forms.

💻 Key features

• Ready email form templates: Bloom comes with a vast collection of pre-made email opt-in templates, making it easier to deploy forms quickly.
• Opt-in Pop-Up Builder: It features an easy-to-use pop-up builder for designing your pop-ups according to your needs.
• Custom targeting options: Bloom can be used for various purposes beyond email opt-ins, such as displaying special offers.
• Custom triggers: It offers custom trigger options to improve conversion rates.
• Integration with Email Services: Bloom supports integration with most leading email service providers.
• Advanced settings: A comprehensive admin dashboard is provided for detailed plugin configuration.
• Access to Other Elegant Themes Products: Purchasing Bloom grants access to other products like the Divi Theme and Divi Builder​.

👍 Pros

• Simple and easy to use
• Hundreds of email opt-in templates
• Options to create custom opt-in designs
• Automated pop-up and fly-in triggers
• Multiple email service integration

👎 Cons

• Limited integrations compared to other leading options
• Limited design customizations

💰 Pricing

• Yearly access: $89 per year
• Lifetime access: $249 one-time payment

Bloom is available through Elegant Themes’ membership-based model. 

This comprehensive set of features, combined with the ease of use and access to additional ElegantThemes products, makes Bloom a robust choice for WordPress users.

Get Bloom

6. Fluent Forms

Fluent Forms provides a user-friendly drag-and-drop interface, making form creation accessible for all skill levels.

It is renowned for its fast performance, mobile responsiveness, and integration capabilities with over 45 third-party services.

The plugin includes advanced features like conditional logic, spam protection, and SMS notifications, making it a comprehensive tool for any WordPress site.

💻 Key features

• User-friendly interface: Easy drag-and-drop form creation.
• Third-party integrations: Over 45 integrations available.
• Communication tools: Including advanced options like SMS notifications.
• Speed and performance: Known for its fast form loading and submission.
• Mobile responsiveness: Ensures forms look great on all devices.
• Advanced features: Includes conditional logic and spam protection.

👍 Pros

• User-friendly interface
• Extensive third-party integrations
• High speed and performance
• Mobile responsive design
• Advanced feature set​

👎 Cons

• Learning curve for new users
• Restricted features in the free version
• Relatively expensive compared to some competitors

💰 Pricing

Fluent Forms offers a range of pricing options to suit different needs:

• Single site license: $47 per year, $244 for a lifetime subscription
• Agency license: $95 per year, $419 for a lifetime subscription, for five sites
• Unlimited license: $179 per year, $629 for a lifetime subscription, for unlimited sites

The pricing reflects its advanced feature set, with options for both annual and lifetime subscriptions.

Get Fluent Forms

7. Hustle

Hustle is a comprehensive marketing plugin for WordPress designed to boost your mailing list and convert site traffic.

It lets you easily grow your mailing list or display targeted ads across your site with popups, opt-ins, slide-ins, widgets, and shortcodes.

Hustle simplifies creating targeted opt-in forms, and marketing pop-ups, and offers ready-to-use templates for giveaways, alerts, and newsletters.

💻 Key features

• Styling for desktop and mobile: Flexible appearance settings, including colors, animations, layouts, and more.
• Targeted display settings: Intelligent conditions to target visitors with email opt-ins or ads.
• Scheduling: Set specific schedules for marketing modules.
• Email outreach: Manual or automated email messages.
• Easy integration: Compatible with popular social networks, form builders, and email services.
• Gutenberg editor support: Compatible with both Classic Editor and Gutenberg.
• Smart exit-intent: Detects when visitors are about to leave and triggers pop-ups.

👍 Pros

• Variety of opt-in forms
• Targeted display settings
• Integration capabilities and social sharing
• Scheduling features
• Email outreach and social sharing

👎 Cons

• Limited mobile editing capabilities
• Lack of landing pages
• Limited analytics
• No lead data storage

💰 Pricing

• Basic plan: $7.50 per month (billed yearly), for a 1-site license
• Standard plan: $12.50 per month (billed yearly), for a 3-site license
• Freelancer plan: $32.50 per month (billed yearly), for a 10-site license

There is a free version that you can download from the repository.

Its pro version grants access to create unlimited campaigns, convert your visitors to leads, set smart triggers, customize designer templates, and integrate with all email apps.

Get Hustle

8. Optin Forms

Optin Forms is designed for ease of use and flexibility, offering customizable forms, mobile readiness, and support for multiple languages to your website’s email list-building capabilities.

The plugin is widget-friendly, allowing easy integration with your site’s sidebar or other widgetized areas.

A notable feature is its ability to hide the plugin name for branding purposes, and you can control the placement of forms for optimal visibility​.​

💻 Key features

• Easy setup: It works right out of the box without requiring any coding skills.
• Mobile ready: The forms are responsive, ensuring they look great even on small devices.
• Translations available: The plugin supports multiple languages, helping you reach a global audience.
• Great support: Issues are handled personally by the plugin author, ensuring reliable support.
• Regular updates: The plugin is consistently updated for the latest WordPress versions.
• Targeted form placement: Offers control over the placement of forms on your website.
• Email integrations: Compatible with major email services like AWeber, MailChimp, GetResponse, and more​.

👍 Pros

• Reasonably priced compared to others
• Category leader in WordPress call to action plugins
• Free core product
• Known for being a low-cost software solution
• Competes well in the WordPress popup plugins category

👎 Cons

May lack some features compared to other solutions in its category​

💰 Pricing

Optin Forms follows an open-source pricing model — it’s free!

This places it on the lowest end of the pricing spectrum, making it an excellent choice for those seeking a straightforward and cost-effective solution.

Get Optin Forms

9. ConvertBox

ConvertBox is designed to optimize website conversions and user engagement. It offers features like mobile editing, although with some limitations, and does not provide landing pages.

The plugin provides extensive control over form display settings, including where and when forms appear through embed areas and display rules.

You can specify pages to include or exclude the ConvertBox, ensuring targeted and strategic placement of your opt-in forms​​.

💻 Key features

• Personalized pop-ups: Capture more leads and drive more sales easier than ever before by engaging the right visitors at the right time with a more personalized experience.
• Personalized messaging: Engage visitors by addressing them personally by name.
• Multi-step funnels: Multi-choice and multi-step funnels so you can guide, segment, and deliver highly personalized offers specific to the visitor’s interests and goals.
• Form fields and deep integrations: Customizable form fields, checkboxes, dropdowns, and more.
• Built-in countdown timers: Scheduled or evergreen deadline promotions with just a few clicks.
• Marketing tools: Connect with popular social media platforms
• Surveys and quizzes: Personalized and engaging on-site surveys in minutes.

👍 Pros

• Lifetime purchase option with no recurring fees
• User-friendly and versatile for various professionals
• Variety of form types and powerful segmentation options
• Quiz functionality
• Integration with many popular email marketing tools

👎 Cons

• Mobile editor limitations
• No landing pages
• Limited analytics
• No lead data storage​

💰 Pricing

• Standard Plan: $495 one-time payment
• Elite Plus Plan: $590 one-time payment (includes additional features like more views per month, availability on more sites, and multiple user access).

ConvertBox has a unique lifetime purchase option.

This pricing model is particularly beneficial for those looking for a long-term solution without the worry of recurring fees.

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10. OptinMonster

OptinMonster is known for its ability to build an email list with effective opt-in forms.

It supports integration with all leading email marketing services and offers various trigger rules for targeted lead collection.

Its drag-and-drop editor, while not as extensive as some page builders, still provides ample functionality for most users. 

💻 Key features

• Variety of opt-in form types: OptinMonster offers five different types of opt-in forms, including Popup, Fullscreen, Slide-in, Floating Bar, and Inline​​.
• Templates: It provides a wide range of pre-built templates, making it easy for non-designers to create conversion-focused opt-in forms​
• Drag and drop editor: The tool features a user-friendly drag and drop editor for customizing forms.

👍 Pros

• Supports all useful opt-in form types
• Offers a large number of templates for easy customization
• Includes a beginner-friendly drag-and-drop editor

👎 Cons

• Limited drag-and-drop editor

💰 Pricing

• Basic plan: $9 per month (billed annually), suitable for single-site use.
• Plus plan: $19 per month (billed annually), offering more advanced features for two sites.
• Pro plan: $29 per month (billed annually), ideal for use on three sites.
• Growth plan: $29 per month (billed annually), ideal for use on five sites.

OptinMonster offers a wide range of pricing plans and a 7-day free trial, making it well-suited for serious list builders and those with monetization plans.

Get OptinMonster

Using Opt-in Plugins for WordPress

Opt-in plugins are a valuable asset for WordPress sites aiming to expand their subscriber base and engage more deeply with their audience.

By using plugins such as Thrive Leads, website owners can effectively capture visitor information and foster ongoing relationships with their users.

Whether free or paid, the right opt-in plugin can significantly enhance your email marketing efforts and contribute to the success of your online presence.